Yesterday, Apple when up on stage and put the Nexus 7 and the iPad mini side-by-side. They quickly told us how the iPad mini had a larger screen size and therefore could fit more content in it. But let me make something really, really clear - Apple themselves knows that the Nexus 7 and Kindle Fire 7-inch sizes are perfect for their form-factor. The reason they did that comparison was to convince you otherwise because they didn't have a choice but to make their device wider.
Why didn't they have a choice? Well, I've said it once and I'll say it again - iOS apps are ridiculously tailored to their given screen proportions. It's actually disturbing. While Android apps scale properly on multiple screen sizes, form factors, and proportions, iOS apps won't. They're built for the specific screen you develop for. That's why the iPhone 5 goes into letter-box mode until a developer goes back and updates their apps for the new screen size. Yeesh, what a [fragmented] pain!
The iPad mini is completely proportionate to its bigger brother. Therefore, it can run iPad apps. If Apple were to release a 16:9 iPad, developers would all have to go back and reformat their apps for this brand new screen size. Like, once again, we see with the iPhone 5.
So, make no mistake - Apple didn't necessarily want to make the iPad the wide slab it is. It had to because, unlike Android, iOS hasn't been built for scaling.
Oh, and here's a slightly relevant kicker: on iOS if you want an app for both your iPhone and iPad, you need to buy two different versions of it [I was wrong about this. Developers can sell both under one purchase item. It is, however much easier to make a single, scalable app on Android using fragments.]. However, on Android? Doesn't matter if you have a phone or a tablet - you only need to pay once across all your devices. And if the developer does things right - the app will rearrange itself to use up the space on both devices properly. It just works.
Source: https://plus.google.com/u/0/111531118192938544384/posts/T1XaRDe7sV3
